In 1986 Apple tried to turn itself into a beacon for the fashion world. Banking on the popularity of the Mac, the company launched an extense catalog of clothing and accessories known as the Apple Collection. No merchandising in history has been more "80s" than these.
A lot of the photos from the catalog are well known. Those baseball caps and colored knits will be the dream of any modern preppy hipster. But buried in the catalog there are really weird objects, even for the 80s, that could be amazing to see redesigned today. We have selected a few, with prices adjusted for inflation.
Build with EPS and covered with impact-resistant ASA, Apple considered it one of the lightest windsurf boards available. It came with two mylar sails with the rainbow logo. Today the price would have been close to 2.375 dollars.
Designed by apple in California, manufactured in Romania. These decanter had the Apple logo etched on the top and it was a limited edition. Around 86 bucks in today prices.
The iToy Truck
"The truck the future comes in". Not our words, but Apple's. "It runs as well on big kid's desk as on little kid's floors". It was probably followed by the release of Samsung's 22 wheeler Toy Truck. Around 60 dollars.
The catalogue includes various pages dedicated to all sorts of accessories for the office. This clip is what you probably already guessed by the picture, a clip with the Apple logo. It would cost about 6 dollars in today's money.
The Apple-Braun iCalculator
Dieter Rams' designs have inspired Apple for generations and his guiding principles are a clear influence on Jonathan Ive's current style. During the '80, Apple used the widely popular ET 66 calculator as part of their merchandising. This design was later used to create the calculator app for the first iPhone. Price today: 172 dollars.
Designer Marc Newson and Johnny Ive collaborated last year to create this minimalist aluminum desk. But it´s not the first one out from Cupertino. In 1986 Apple created the beechwood desk in the image above. Known as MacDesk, it included a space to place the original Mac and it was adjustable in height. Today it would cost about 866 dollars. [via Imgur]